Natics was built to deliver accessible, effective personal care for life that is constantly on the go.
I didn’t start Natics because I wanted a beauty brand... I started it because nothing in skincare ever felt made for people like us. Everything was either too complicated, too expensive, or too “perfect” to fit real life.
Natics is our answer to that. Simple, effective products that actually work, feel good on your skin, and meet you where you are, from school, work, late nights, early mornings, all of it. We keep the formulas clean, the experience easy, and the price honest because great skincare shouldn’t be a luxury. It should just work.
Thank you for being here, for trusting us, and for building this with us. I hope Natics becomes the one part of your routine that always feels effortless and real.
Gabriella Murray
Co-Founder & Creative Director
Our 4 Core Values
EXTREME SIMPLICITY, REAL RESULTS
We build products that work instantly, make sense immediately, and stay honest always. No confusing routines, no trend-chasing formulas, no extras.
FOR EVERY FACE, EVERY STORY
We refuse the old rules of beauty, the gendering, the gatekeeping, the unrealistic expectations. Natics is built for all skin: different tones, different textures, different lifestyles. If you have a face and a life, you belong here.
MADE TO MOVE WITH YOU
Life isn’t spent in front of a bathroom anymore. It happens in cars, classrooms, dorm rooms, flights, gyms, and everywhere in between. Our products are engineered to travel with compact formats, TSA-friendly sizes, and mess-free textures.
TRANSPARENCY YOU CAN FEEL
The skincare industry is full of noise. We cut through it with clarity: real ingredients, real purpose, real education. We tell you exactly what’s inside, what it does, and why we chose it. We are believers in publicly owning our wins and mistakes.
No Gatekeepers. No Markups. Just Real Skincare.
We believe great skincare shouldn’t come with industry tricks, inflated prices, or layers of middlemen. So we rebuilt the process — directly, intentionally, and transparently.
At Natics, we work hands-on with our labs, chemists, and manufacturing partners to craft formulas that deliver real results without unnecessary cost.
We choose every ingredient with purpose, test every batch ourselves, and stay involved from concept to creation. No mystery supply chains. No “luxury tax.” No shortcuts.
By keeping our process direct and honest, we’re able to put our money where it matters — high-quality actives, safe formulations, and packaging that actually fits your life.
And guess who benefits from all the savings we don’t waste?
You do.